Why The Show

Accessing the Booming
ASEAN & Middle East Markets

ASEAN countries, including Thailand, Indonesia, Vietnam, the Philippines, Malaysia, Singapore, Cambodia, Myanmar, Laos and Brunei, have witnessed urbanisation, rapid economic growth, fast-rising consumption power and ever-improving living standard. Meanwhile, the emerging markets in the Middle East, geographically located just next to the fast-developing ASEAN, have been growing up in global buying over the recent years. ASEAN and Middle East together now come up as a huge regional market for various kinds of high-quality consumer and lifestyle products.

Capturing the RCEP’s Opportunities

The RCEP (Regional Comprehensive Economic Partnership), the world’s largest free trade deal agreement, has come into effect from January 2022 to present tremendous business opportunities for Asian suppliers with the zero-tariff advantage to further penetrate into the global market.

The RCEP is a free trade agreement (FTA) between the 10 member states of the Association of Southeast Asian Nations (ASEAN) (Brunei, Cambodia, Indonesia, Laos, Malaysia, Myanmar, the Philippines, Singapore, Thailand, Vietnam) and its five FTA partners (Australia, China, Japan, New Zealand and South Korea). The agreement will eliminate tariffs on at least 92% of the goods in the region over a period of 20 years.