Why The Show

A Timely Trading Platform in July

MEGA SHOW-Bangkok, to be staged in mid-July, presents an exceptional mid-year sourcing opportunity for regional and global buyers.

The novel coronavirus pandemic since early 2020 has greatly disrupted the trade shows in China and Hong Kong, leading to a sourcing and supply gap of commodities in global market for the many coming months. This Bangkok show in July 2021 sets to be a timely trade fair to capture the huge pent-up buying demand among many ready-to-purchase buyers from ASEAN, Southeast Asia, the Middle East and across the world.

Capturing Three High-growth Product Sectors

Embracing the huge market demand and growth potential of ASEAN and the Middle East, the 2021 MEGA SHOW-Bangkok is going to render a huge business expansion opportunity for exporters of homeware, handicrafts and playthings from across Asia.

Art & Craft

Growing economic affluence translating into rising purchasing power, and rapid urbanisation in ASEAN bring about changes in lifestyle and spending patterns. More mid-to-high income consumers are in demand for decorative and fine art and craft items that are associated with urban lifestyles.

Play & Learn

Demand for kids’ playing and learning products in ASEAN has been boosted by the region’s growing household incomes, young demographic and the rising popularity of Japanese and American animated movies. Between 2012 and 2017, the combined sales of toys and games in Indonesia, Malaysia and Thailand expanded by a compound annual growth rate of 17% to reach a total value of US$2.4 billion. It is expected to increase to US$4.3 billion by 2022. The combined retail sales of baby and child-specific products in the three markets expanded by a compound annual growth rate of 10% between 2012 and 2017.

Living & Dining

In recent years, ASEAN governments, in particular Thailand, have been pushing forward their tourism policies to boost the region to become a world-class tourism destination. According to the UNWTO, total international arrivals to ASEAN are expected to increase to 123 million by 2020, 152 million by 2025, and 187 million by 2030. Increasing tourist arrivals drive demand for new hotels and restaurants, leading to growth in market demand for hospitality-related products including tableware, dining ware, hotel supplies and so on.

Along with urbanisation, the surging number of residential property developments has boosted demand for housewares and small home appliances in major ASEAN cities, bringing tremendous opportunities for global suppliers. During 2012-2017, the combined retail sales volume of household appliances in Indonesia, Malaysia and Thailand expanded by a compound annual growth rate of 6.7% and amounted to 94.3 million units in 2017. It is expected to reach 121.4 million units in 2022.

Accessing the Booming
ASEAN & Middle East Markets

ASEAN countries, including Thailand, Indonesia, Vietnam, the Philippines, Malaysia, Singapore, Cambodia, Myanmar, Laos and Brunei, have witnessed urbanisation, rapid economic growth, fast-rising consumption power and ever-improving living standard. Meanwhile, the emerging markets in the Middle East, geographically located just next to the fast-developing ASEAN, have been growing up in global buying over the recent years. ASEAN and Middle East together now come up as a huge regional market for various kinds of high-quality consumer and lifestyle products.